AI: Why only a bottom-up approach can generate ROI

Generative AI has introduced a real disruption to business processes and ways of working. It promises a great deal, contributes to the individual skills development of employees, but still creates too little value for businesses.

This is the focus of the article written by deepika.ai, Jean-Michel Ghidaglia, and Delphine Nouvian in the March-April 2026 issue of Finance&Gestion magazine, dedicated to AI.

Analyzing 40 years of innovations, emblematic failures, and feedback from field experiments, deepika advocates a bottom-up business approach as a decisive driver of ROI.

Link to the article.

For those who would like to access the full article, please feel free to request it by email at contact@deepika.tech

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